If 'This Girl Can', so can you!
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If 'This Girl Can', so can you!Posted: 13/01/2015
'This Girl Can' is the new Sport England campaign which celebrates the women who are doing their thing no matter how they do it, how they look or even how sweaty they get.
Women are less likely than men to become active because of body image and competency fears, according to Sport England research. As a result, Sport England have started a campaign called ‘This Girl Can’ to help encourage more women to take up exercise regardless of age, ability and size. The campaign uses slogans such as "Sweating like a pig, feeling like a fox" and images of normal women enjoying sport. "We want to tell the real story of women who exercise," said Sport England chief executive Jennie Price.
The initiative is being promoted on national television and in cinemas and on social media using the hashtag #ThisGirlCan. BBC has the full story here and please take a look at the brilliant YouTube clip.